MassRelay

Your assistant, built for your field.

Consulting that builds your own AI assistant on our platform, bespoke to your field: what companies like yours already hand to AI, wired to your own systems, run in a room where your people decide and every step leaves a receipt.

Start an engagement See what your field hands to AI

A room: you, your team, an agent teammate and our specialist around one record of tasks, decisions and receipts You Agentteammate Yourteam Ourspecialist The roomtasks · decisionsreceipts
a task drafted a decision asked a receipt filed

How an engagement runs

  1. Ask

    You name the work you want off your desk, in your own words.

  2. Match

    We find the adoptions closest to yours among the 398 in the ledger, with their sources and what they cost in effort.

  3. Build your assistant

    We set up your assistant on the harness for your field: its skills, its vocabulary, the records it keeps, the tools it may touch.

  4. Open the room

    Your people, your assistant and our specialist join one room. Your tools connect only where you allow it.

  5. Plan

    The agent drafts the plan as steps, each with an owner and a date.

  6. Decide

    Every decision lands in the inbox of the person who owns it, as a proposal with a deadline. Nothing moves without a yes.

  7. Receipt

    Each finished step leaves a receipt: what was asked, who did it, what it cost.

  8. Keep

    The assistant stays yours, as a pack: the room, the plan, the connections and the record.

Plan · Booking assistant, 3 branches

  1. List the questions customers ask mostRina · Mon
  2. Connect the booking calendarAgent · Tue
  3. Approve the reply rulesHadi · Wed
  4. Go live on WhatsApp, branch 1Rina · Fri
The plan: steps with an owner and a date

Inbox · Hadi

Approve the reply rules for after-hours messages?

The agent answers prices and hours; anything else goes to the person on call.

Due Wed 17:00

A decision, asked of the person who owns it

Receipt · step 2

Asked byRina
Done byAgent
Booking calendarconnected
Time14 min
Cost0
A receipt for each finished step

Pack · Front desk

  • Room template and roles
  • Reply rules, version 3
  • Calendar and WhatsApp connections
  • 12 receipts
What stays with you

An example engagement; the names and numbers are illustrative.

Three sizes of engagement

Priced per engagement and shown before anything starts. The examples are real adoptions from the ledger, each with an independent source.

Switch on

A service you already pay for, or one you can start this week, set up and given to the right people. No integration.

64 adoptions in the ledger at this effort

  • University of Adelaide, Australia A university puts a chatbot on its admissions line so applicants get adjusted-score calculations and answers instantly on results day, cutting the … source
  • Baidu, China A search company launched an AI marketing platform that suggests media buying and generates ads from search intent; beta advertisers reported higher … source

Connect

The agent is wired to your own systems: the store, the books, the inbox, the sheet. Your data is prepared once and stays yours.

168 adoptions in the ledger at this effort

  • Chipotle Mexican Grill (US); Paradox Conversational AI hiring assistant that chats with applicants, answers their questions, collects basic details, schedules interviews with the hiring … source
  • Coca-Cola Vietnam HR chatbot integrated with SAP SuccessFactors on Workplace: leave, travel and overtime requests and policy questions in English and Vietnamese source

Change how the work runs

Hardware, a model of your own, or a new way for a team to work. Run in stages, each stage with its own receipt.

166 adoptions in the ledger at this effort

  • McKinsey & Company (global) Firm-wide generative AI assistant that searches the firm's knowledge base, summarises the five to seven most relevant items with links and names the … source
  • Ministry of Education and approved publishers, South Korea A national ministry rolls out AI-driven digital textbooks for maths, English and computer science in schools, then makes them voluntary and withdraws … source

Start from your sector

The three adoptions closest to the start of a room in that sector, and a message to us with it filled in.

23 adoptions in Agriculture & plantations

  • John Deere customers, United States Camera-and-AI sprayer that sprays only where weeds are detected, sold per acre or on an annual licenceMore than 5 million acres sprayed in 2025, an average cut of nearly 50% in non-residual herbicide use and about 31 …
  • Bayer Crop Science, United States (global rollout planned) Domain-specific generative AI assistant for field staff and agronomists, trained on trial data and product labelsPrototype built in 90 days and shared with 1,000 employees in 2024, expert answers generated within seconds, planned for …
  • Kubota, Japan Autonomous tractors, rice transplanters and combines in a staged path toward fully unmanned farm workAbout 700 Agri Robo machines had shipped by 2024; steps one (assisted steering) and two (unmanned under supervision) …

Talk to us about Agriculture & plantations

55 adoptions in Technology & professional services

  • The Adecco Group (Switzerland, global staffing) Agentic AI across the recruiting lifecycle: one-to-one applicant engagement, pre-screening with match scores, automated job creation and interview …Candidates screened are 2x as likely to be hired; hiring 28 % faster; campaign prep -93 % (supplier's customer story, …
  • Randstad (Netherlands, 39 markets) and Workday AI-matched talent platform: Randstad runs one global talent platform and connects Workday's Recruiting Agent to its talent network so recruiters …500,000 shifts filled in Q1 2025 (company release); 54 % capacity claim is Workday's
  • Chipotle Mexican Grill (US); Paradox Conversational AI hiring assistant that chats with applicants, answers their questions, collects basic details, schedules interviews with the hiring …Time to hire for in-restaurant roles expected to fall by up to 75 % (Chipotle's expectation at launch, not a measured …

Talk to us about Technology & professional services

28 adoptions in Other sectors

  • Auto2000 (Toyota dealer network, Astra group), Indonesia Dealer-group chatbot (TASIA) books periodic service at the workshop or Toyota Home Service (technician comes to the customer) over the website and …
  • STELLA Automotive AI and myKaarma, US dealerships Voice AI answers dealership service calls around the clock and writes appointments straight into the service-department platform (myKaarma) as a …Service booking reduced to under two minutes (vendor's announcement; not a measured result)
  • ERHA (Arya Noble), Indonesia, 112+ clinics Dermatology brand runs an AI skin advisor inside WhatsApp: QR code starts a chat, the analyser runs in WhatsApp's browser, results and product …

Talk to us about Other sectors

33 adoptions in Health & care

  • Busy Bees (351 UK nurseries); Famly Nursery group builds one parent-and-staff app with its software platform to replace several tools: messages, activity ideas, invoices and …
  • Ping An Good Doctor (1833.HK), China AI-assisted inquiry and consultation with family-doctor and clinic services, where AI helps doctors handle online consultation requests and cuts the …AI helped doctors handle up to 4.0 million consultation requests a day; average family-doctor service cost per customer …
  • Cleveland Clinic Abu Dhabi (UAE), Owkin (France) A clinical AI platform lets physicians query in natural language across electronic records, notes, pathology reports and imaging at the point of care, …

Talk to us about Health & care

20 adoptions in Education & training

  • Ministry of Education and approved publishers, South Korea A national ministry rolls out AI-driven digital textbooks for maths, English and computer science in schools, then makes them voluntary and withdraws …School use fell from 37 % to 19 % in the second semester, to 2,095 schools (as reported by Rest of World); no learning …
  • Universitas Terbuka, Indonesia A distance university moves student service from phone and ticketing to an AI agent over WhatsApp, chat, Instagram and TikTok900,000+ AI-handled conversations in one month (vendor's published case study)
  • BINUS University, Indonesia, with Microsoft A multi-campus private university uses generative AI to summarise 10,000+ diploma supplements a year, help staff with administrative documents and …Intake prediction up to 90 % accurate; 10,000+ diploma supplements a year summarised (the university's own claim via …

Talk to us about Education & training

25 adoptions in Public sector & NGOs

  • Seattle Fire Department, Corti (Denmark) Seattle Fire Department's 911 medical calls are monitored by Corti AI, which since December 2023 prompts dispatchers when a call may fit the nurse …Corti's release credited a 50 % rise in 911 calls sent to the nurse line; a fire department spokesperson put it at 32 %; …
  • Copenhagen Emergency Medical Services, Corti (Denmark) Copenhagen's emergency medical dispatch uses Corti, an AI assistant that listens to 112 calls, transcribes them and alerts the dispatcher in real time …Randomised trial over 169,049 calls (2018-09 to 2019-12): the model's sensitivity was 85.0 % vs 77.5 % for dispatchers, …
  • Japan Digital Agency; ministries and agencies Japan's Digital Agency built Gennai, a generative-AI environment for civil servants with chat, drafting, summarising, translation, a Diet-answer …A Ministry of Agriculture, Forestry and Fisheries analysis of about 8,000 survey responses and 20+ hypotheses took about …

Talk to us about Public sector & NGOs

20 adoptions in Mining, energy & utilities

  • PT Petrosea Tbk, Tabang coal mine, Kalimantan (Indonesia) AI for vehicle dispatch scheduling and forecasting of equipment failures at a coal mine
  • PDAM Kota Malang, East Java (Indonesia), with Itron Advanced metering with 39 district metering points, enhanced leak detection, real-time consumption data and text alerts for network losses
  • Google, DeepMind (United States) Neural-network forecast of wind output 36 hours ahead on 700 MW of wind farms, used to recommend hourly delivery commitments to the grid a day in …value of the wind energy up about 20 % versus no time-based commitments (Google's own figure, not independently audited)

Talk to us about Mining, energy & utilities

38 adoptions in Hospitality, travel & events

  • All England Lawn Tennis Club (Wimbledon), UK, with IBM A flagship sporting event gives fans a generative AI assistant that answers questions during live matches from match data, player statistics and …
  • Messe Düsseldorf (K 2025 trade fair), Germany A fair organiser gives visitors and exhibitors a 24/7 multilingual chatbot for floor plans, exhibitors, programme and services, plus a matchmaking …
  • Marriott International, USA A hotel group builds cloud platforms and an 'agentic mesh' to reuse AI across functions, with Copilot for associates and back-of-house automation

Talk to us about Hospitality, travel & events

34 adoptions in Finance, insurance & fintech

  • Bank Rakyat Indonesia (BRI), Indonesia In-house AI platform (BRIBrain) pulling data from BRI Group and partner ecosystems to score micro-borrowers and speed loan approvals
  • Mandala Finance, Indonesia Gradual AI adoption through proof of concept: document validation and admin, data gathering for credit decisions, planned verification and chatbot
  • JPMorgan Chase (LLM Suite), United States An in-house generative AI assistant, LLM Suite, given to staff in stages for writing, idea generation, Excel problem-solving and summarising …

Talk to us about Finance, insurance & fintech

24 adoptions in Sport, fitness & personal

  • Fitness First Indonesia (Evolution Wellness), Indonesia A multi-club chain moves bookings, check-in, membership and class waitlists into one free member app: 24/7 class booking six days ahead, automatic …
  • Ski Club of Washington, DC (USA) A volunteer-run sports club (1,000+ members, no employees) replaces paper applications and manual payments with membership management, auto-renewal, …no change measured; the club reports 1,000+ members and over $1 million cash flow run by volunteers with no employees …
  • Harmeny Athletic Club, Edinburgh (UK) A UK athletics club replaces spreadsheets and cash/cheque payments with online subscriptions, training fees, clothing orders and group messages to …

Talk to us about Sport, fitness & personal

20 adoptions in Logistics, transport & trade

  • LEMAN, freight forwarder (international) Freight forwarder's AI booking assistant that reads free-form booking requests and turns them into structured booking recordsmore than 10,000 bookings processed by the assistant (company's own figure)
  • Pos Indonesia, nationwide (Aceh to Lombok) Announced next step: AI route optimisation across 642,000 active delivery routes, and geofencing that blocks a delivered status when the courier is …
  • UPS, United States (deployment completed 2016) Route optimisation for delivery drivers: ORION builds the day's route for each driver, evaluating a very large number of options against service …100 million miles driven saved a year, about 10 million gallons of fuel and 100,000 metric tons of emissions, and USD …

Talk to us about Logistics, transport & trade

12 adoptions in Manufacturing & industry

  • PT Garudafood Putra Putri Jaya Tbk, Telkom (Indonesia) OEE monitoring: real-time machine data from an IoT platform shows production results and issues at once; the company reports rising OEE and data …data accuracy up about 10 % (company's own figure); no OEE figure published
  • PT Pan Brothers Tbk (Indonesia) Digitalisation of output tracking at every production stage since 2010 and automation since 2016; capacity raised from about 90 to 100 million pieces …capacity from about 90 to 100 million pieces a year without new factories or workers (company's corporate secretary)
  • Haier (China), COSMOPlat Industrial internet platform linking consumers, suppliers and factory sensors for mass customisation; six Haier factories are in the World Economic …Tianjin washing-machine factory productivity up about 30 % and energy use down 35 % (China Daily report; no measurer …

Talk to us about Manufacturing & industry

20 adoptions in Media, creative & marketing agencies

  • Dentsu Indonesia, Indonesia A multinational agency's Indonesian creative teams use AI broadly in advertising content production, with facilities provided by the agency and a …
  • Dentsu Indonesia (CEO Elvira Jakub), Indonesia An agency leader states AI is used to read changing consumer behaviour and give marketers regular updated insight, with people guiding adoption
  • Baidu, China A search company launched an AI marketing platform that suggests media buying and generates ads from search intent; beta advertisers reported higher …Up to 20 % higher ad conversion among early beta adopters (Baidu and beta participants; no method given)

Talk to us about Media, creative & marketing agencies

22 adoptions in Construction & property

  • Zillow Group, United States A national property portal lets shoppers search listings by describing what they want in plain language, including commute time, affordability, …
  • Rightmove, United Kingdom (with Google Cloud) A national property portal opened a beta of conversational AI search on its homepage: the shopper describes what they want and gets a shortlist from …
  • Housing.com (REA India), India A property portal launched a native search inside ChatGPT where users describe a home, refine and compare listings by conversation

Talk to us about Construction & property

12 adoptions in Community & civic

  • Ministry of Religious Affairs; 80 LAZ The Religious Ministry integrates its zakat management information system with national and provincial zakat institutions (LAZ); 80 LAZ (45 national, …
  • BAZNAS (national zakat agency), PT Artdigi BAZNAS launched Zaki, a chatbot on LINE that calculates a donor's zakat, explains programmes and answers questions with natural-language processing; …
  • Saudi Ministry of Hajj and Umrah Saudi Arabia's Ministry of Hajj and Umrah runs the Nusuk app (100+ services in 20 languages) and says AI at the Grand Mosque has improved crowd …Over 13 million Rawdah permits issued through Nusuk in 2024, up from 4 million in 2022; 18.5 million pilgrims and Umrah …

Talk to us about Community & civic

12 adoptions in Retail, F&B & e-commerce

  • Alfamart (thousands of stores), Indonesia Store-network modernisation: SD-WAN for all stores from one dashboard; IoT for security, cooling-unit temperature and shelf-stock sensors; Vision AI …
  • Wappin (vendor) for UMKM online sellers, Indonesia AI chat commerce on WhatsApp: automated order handling in the messaging app, multi-language and dialect replies, cross-sell analytics
  • Walmart, United States Generative AI shopping assistant in the retailer's app: summarises reviews, answers product questions, recommends and compares items and helps plan …

Talk to us about Retail, F&B & e-commerce

What you keep

Your assistant
Built for your field on the harness, with its skills, its records and its permissions, in a room with your people and the record of every task and decision, after we leave.
The pack
The plan, the connections and the rules, packaged so the next team can start from it.
The receipts
What was asked, who did it and what it cost, step by step. You choose what of it is shown publicly.

Questions

Do we have to use massrelay?

Your assistant is built on the massrelay harness and lives in a room there, because that is where its permissions, the plan, the decisions and the receipts live. The guide and its sources are open to anyone.

Is it a product or a service?

Both, in that order of who does the work: we do the consulting, your assistant does the work after. The harness is the product; the engagement makes it yours.

Which countries do you work in?

Any. What changes by country is the law and the channels people use. The adoptions come from 46 countries, and the law page compares the rules country by country.

How much does it cost?

Each engagement is priced before it starts, by its size. You see the price and say yes before anyone is paid.

Is the guide neutral?

Every adoption links the page we read. Where the only source is the vendor's own, the line says so.

Bring one piece of work.

Start an engagement Start with a personal teammate